Good Drinks, No Plans Needed. Lake Hour Debuts in Austin June 15.
Wyatt Russell’s Canned Cocktail Brand Celebrates Texas Launch with a June 17 Happy Hour at The Stay Put on Rainey Street
AUSTIN, TX (June 15, 2026) – Austin has Lake Travis, Lady Bird Lake, and Lake Austin. Now it has Lake Hour. The canned cocktail brand co-founded by actor Wyatt Russell and film producer Richard Peete is launching in Austin and hitting select retailers on June 15, marking the brand’s first Texas market. In true Lake Hour fashion, the team is kicking things off with a launch party at The Stay Put on Rainey Street on Wednesday, June 17th at 5 p.m.
"Rich and I care a lot about where we take Lake Hour. We've got real friends in Austin, we know the city, and it felt like a place that would genuinely connect with what we're doing. We've been wanting to get cold cans in their hands for a while now, and we’re so excited to finally celebrate the launch," said Wyatt Russell, Co-Founder of Lake Hour.
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Lake Hour is crafted with REAL liquor and REAL juice, delivering elevated refreshment without the artificial aftertaste dominating the ready-to-drink aisle. The brand’s portfolio includes a lineup of premium Vodka and Tequila Seltzers and Vodka Iced Teas, with flavors like Peach Jasmine, Rosemary Yuzu, Watermelon Cucumber, Earl Grey Tea, Green Tea, Raspberry Tea, and Blackberry Tea. Each can is gluten-free, made with premium vodka or authentic blanco tequila, and contains just a pinch of pure cane sugar.
"Austin has everything Lake Hour was built for. Lakes, heat, people who like to be outside with a good drink. Rainey Street felt like the right place to show up and say hello to Texas," said Richard Peete, Co-Founder of Lake Hour.
Born from childhood memories on the water and built around real moments with real people, Lake Hour has quickly grown a passionate following. The brand has already earned national recognition, including Barleycorn's Best Ready-to-Drink Seltzer and three gold medals from RTD Magazine. Now it's bringing that same energy to Texas, because whether you're on a boat, at a backyard cookout, or posted up on Rainey Street, it's always a fine time for a Lake Hour.
The Lake Hour team is taking over The Stay Put on Rainey Street on June 17th starting at 5 p.m. to toast their Texas debut. The event is free and open to the public, with drink specials, live music, a food truck, and all the laid-back lake vibes that have made Lake Hour a favorite. It's Austin's first chance to raise a can and get a taste of the brand as it officially arrives in Texas.
Lake Hour will be available at select Austin-area retailers on June 15 and online nationwide. For more information, visit lakehour.com or follow @drinklakehour on Instagram.
LAUNCH EVENT DETAILS:
What: Lake Hour Austin Launch Party
When: Wednesday, June 17, 2026 | 5 p.m.
Where: The Stay Put, 73 Rainey St, Austin, TX 78701
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About Lake Hour
Lake Hour is a premium ready-to-drink brand inspired by the carefree, nostalgic spirit of lake living. Founded by actor Wyatt Russell and film producer Rich Peete, Lake Hour offers a refreshing line of vodka and tequila seltzers and vodka iced teas, all crafted with real spirits, real juice, pure cane sugar, and no artificial ingredients. Born in the Finger Lakes of New York and brewed with good times in mind, Lake Hour is more than just a drink, it’s a vibe. With flavors like Peach Jasmine, Watermelon Cucumber, Earl Grey Tea, and more, each can invites you to "find your lake"—wherever you are. Available in-store in select markets and online nationwide.
Follow the vibes: @drinklakehour | lakehour.com
Brynna Schroeder