Lake Hour Brings a Taste of New York Lake Culture to Buffalo Bills Fans
The Finger Lakes-Born Cocktail Brand Joins the New Highmark Stadium Lineup, Continuing its Hometown Connection with Western New York
BUFFALO, NY (September 8, 2026) — Lake Hour is bringing a taste of New York lake culture to Buffalo football. The Finger Lakes-born cocktail brand founded by actor Wyatt Russell and Western New York native Rich Peete is joining the Buffalo Bills’ new Highmark Stadium lineup, with cans available at more than 20 locations throughout the stadium during the 2026-2027 season.
Lake Hour is available throughout Highmark Stadium and at every Bills home game this season, bringing the brand’s signature lakeside spirit to fans in the team’s new home.
“Buffalo is one of those places where people don’t just show up, they show up for each other,” said Wyatt Russell, co-founder of Lake Hour. “That’s something we’ve always loved about this city. We got to experience that with Sabres fans, and now we get to bring Lake Hour to Bills fans inside the new stadium.”
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For Lake Hour, Buffalo has always felt like home. Over the past year, the brand has become part of the city’s sports culture, from celebrating with Sabres fans by jumping into Lake Erie to hosting pregame takeovers and leading parades. With Rich Peete’s Western New York roots and a shared connection to the lake lifestyle that inspired Lake Hour from the beginning, Buffalo represents a natural extension of the brand’s story.
“I grew up going to games in this city, and Bills games were always about more than football. They were about the people you were with, the traditions you built, and the memories you made,” said Rich Peete, co-founder of Lake Hour. “Seeing Lake Hour become part of that is a pretty special full-circle moment. We built this brand around real connections to real places, and Buffalo has embraced us from the beginning.”
Inspired by the Finger Lakes and made for whenever good times happen, Lake Hour features real spirits, real juice, and pure cane sugar with no artificial ingredients or sweeteners. The gluten-free lineup includes premium Vodka Seltzers, Tequila Seltzers, and Vodka Iced Teas, available in unique, refreshing flavors like Peach Jasmine, Rosemary Yuzu, Watermelon Cucumber, Earl Grey Tea, Green Tea, Raspberry Tea, and Blackberry Tea.
Fans can find Lake Hour throughout Highmark Stadium’s concourses during Bills home games this season. Additional fan experiences and activations will be announced in the coming weeks.
To learn more, visit lakehour.com and follow along on Instagram.
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About Lake Hour
Lake Hour is a premium ready-to-drink brand inspired by the carefree, nostalgic spirit of lake living. Founded by actor Wyatt Russell and film producer Rich Peete, Lake Hour offers a refreshing line of vodka and tequila seltzers and vodka iced teas, all crafted with real spirits, real juice, pure cane sugar, and no artificial ingredients. Born in the Finger Lakes of New York and brewed with good times in mind, Lake Hour is more than just a drink, it’s a vibe. With flavors like Peach Jasmine, Watermelon Cucumber, Earl Grey Tea, and more, each can invites you to "find your lake"—wherever you are. Available in-store in select markets and online nationwide.
Follow the vibes: @drinklakehour | lakehour.com
Brynna Schroeder