{ "title": "Lake Hour Has a New Tequila Seltzer to Add to the Cooler", "modified_at": "2026-10-23 16:26:33", "published_at": "2026-10-22 17:52:00", "url": "https://lakehour.proof-pr.com/lake-hour-has-a-new-tequila-seltzer-to-add-to-the-cooler", "short_url": "http://prez.ly/t7ne", "culture": "en", "language": "EN", "subtitle": "Passionfruit Tangerine Joins Fan-Favorite Watermelon Cucumber in Lake Hour\u2019s First-Ever Tequila Seltzer Variety Pack, Available Nationwide Online", "slug": "lake-hour-has-a-new-tequila-seltzer-to-add-to-the-cooler", "body": "

GENESEO, NY (October 22, 2026) – There’s a new flavor joining the Lake Hour lineup. Founded by actor Wyatt Russell and film producer Rich Peete, the spirits-based RTD brand is launching Passionfruit Tangerine Tequila Seltzer, its first new tequila flavor since debuting in 2023. The new flavor is also available in the brand’s first-ever Tequila Seltzer Variety Pack, which pairs Passionfruit Tangerine with fan-favorite Watermelon Cucumber. Both are now available nationwide online.

Made with 100% blanco tequila, Passionfruit Tangerine brings together real passionfruit and bright tangerine for a refreshing, balanced flavor that isn’t overly sweet. Each can contains 110 calories, is gluten-free, and has no artificial sweeteners or sugar substitutes.

“We’re pretty involved with the flavors, and we’ve never really wanted to make what everyone else is making,” says Wyatt Russell, co-founder of Lake Hour. “We wanted another tequila seltzer that tasted like something we’d want to drink, and Passionfruit Tangerine was one that we kept coming back to.”

The new Tequila Seltzer Variety Pack includes six cans of Passionfruit Tangerine and six cans of Watermelon Cucumber, making it easy to try the newest flavor alongside one of Lake Hour’s most popular. Watermelon Cucumber has also earned national recognition from Barleycorn and RTD Magazine.

“We’ve always felt like we make one of the best tequila seltzers out there, so we wanted to keep building on that,” says Rich Peete, co-founder of Lake Hour. “Watermelon Cucumber has been such a hit, and we wanted to add another flavor that felt just as refreshing but brought something different to the lineup. Passionfruit Tangerine really hit that balance for us.”

Since launching in 2023, Lake Hour has built its lineup around real spirits, real juice and unexpected flavor combinations. The portfolio now includes Tequila Seltzers, Vodka Seltzers and Vodka Iced Teas, with flavors including Watermelon Cucumber, Green Tea, Blackberry Tea, Honeysuckle Ginger, Peach Jasmine, Earl Grey, and more.

And because an empty cooler is never ideal, Lake Hour recently launched The Dock Club, a new subscription program that brings Lake Hour directly to members. Along with recurring deliveries and discounts, members get perks including early access to new flavors, limited releases, exclusive merchandise and collaborations.

The Tequila Seltzer Variety Pack is available nationwide online. To learn more and explore the full lineup, visit lakehour.com.

\n LAKE HOUR PRESS KIT\n

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About Lake Hour

Lake Hour is a premium ready-to-drink brand inspired by the carefree, nostalgic spirit of lake living. Founded by actor Wyatt Russell and film producer Rich Peete, Lake Hour offers a refreshing line of vodka and tequila seltzers and vodka iced teas, all crafted with real spirits, real juice, pure cane sugar, and no artificial ingredients. Born in the Finger Lakes of New York and brewed with good times in mind, Lake Hour is more than just a drink, it’s a vibe. With flavors like Honeysuckle Ginger, Watermelon Cucumber, Earl Grey Tea, and more, each can invites you to "find your lake"—wherever you are. Available in-store in select markets and online nationwide.

Follow the vibes: @drinklakehour | lakehour.com

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\"Brynna
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\n Brynna Schroeder\n Account Manager, Proof PR\n \n
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