Lake Hour Named Official and Exclusive RTD Partner of Borderland Festival 2026
New York-born RTD Brand Brings its Lake House Experience to East Aurora with a First Taste of its Newest Tequila Seltzer
BUFFALO, NY (August 31, 2026) – Lake Hour, the Finger Lakes-born spirits-based RTD brand co-founded by actor Wyatt Russell and film producer Rich Peete has been named the Official and Exclusive Vodka Seltzer, Tequila Seltzer and Vodka Tea RTD Partner of Borderland Festival 2026, where festivalgoers will be among the first in the country to try Passionfruit Tangerine Tequila Seltzer, available in Western New York ahead of its nationwide release.
As the presenting sponsor of this year’s festival, Lake Hour will bring its signature “Find Your Lake” spirit to Knox Farm State Park in East Aurora with the Lake Hour Lounge, an immersive lake house-inspired space open to all festival attendees. Designed to feel like a classic lake basement frozen in 1987, the Lounge will feature wood paneling, vintage beer signs, taxidermy and other nostalgic details. Guests can grab a Lake Hour, kick back on the couch and take a break from the festival in a space that brings the laid-back feeling of lake life to Borderland.
“Western New York has always been a special place for Lake Hour, so getting to bring our lake-house world to Borderland feels like a natural fit,” said Rich Peete, co-founder of Lake Hour. “We’ve always believed that wherever you find your lake, you find your people, and Borderland brings together that same sense of summer, music, the outdoors and community that Lake Hour was built around. Getting to share Passionfruit Tangerine here first makes it even more special.”
Lake Hour’s lineup will be available throughout the festival, including:
- Passionfruit Tangerine Tequila Seltzer - 16 oz.
- Watermelon Cucumber Tequila Seltzer - 16 oz.
- Green Tea Vodka Iced Tea - 16 oz.
- Blackberry Tea Vodka Iced Tea - 16 oz.
- Peach Jasmine Vodka Seltzer - 12 oz.
- Rosemary Yuzu Vodka Seltzer - 12 oz.
The new Passionfruit Tangerine Tequila Seltzer will be available at the festival, giving Western New Yorkers a first taste before the flavor rolls out nationwide. The bright, fruit-forward premium tequila seltzer joins Lake Hour’s lineup of spirits-based drinks made for everything from afternoons by the water to nights out with friends.
The Borderland partnership will also extend beyond the festival through a major Wegmans x Borderland x Lake Hour summer giveaway across five Wegmans locations in New York and 17 in Pennsylvania. Consumers can enter for a chance to win the Ultimate Borderland Festival Weekend, including a Platinum VIP Ticket Package for two with shuttle service, premium camping with a four-person Lake Hour tent, two Lake Hour inflatable jet skis, a Turtlebox speaker, a premium Igloo cooler filled with Lake Hour, and a Wegmans gift card for festival essentials.
Fans can enter through in-store displays or the giveaway link in bio on the @drinklakehour Instagram page, with the winner announced on Instagram over Labor Day weekend.
The Borderland partnership builds on Lake Hour’s growing connection to Buffalo and Western New York, a region that has long been part of the brand’s story. Peete, who grew up in Western New York, has maintained deep ties to Buffalo, while co-founder Wyatt Russell recently joined in the city’s 2026 Sabres playoff excitement by making good on a promise to jump into Lake Erie if the team made the postseason. The moment captured the same lake-loving, hometown spirit that Lake Hour is bringing to Borderland this summer.
For more information, visit lakehour.com or follow @drinklakehour on Instagram.
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About Lake Hour
Lake Hour is a premium ready-to-drink brand inspired by the carefree, nostalgic spirit of lake living. Founded by actor Wyatt Russell and film producer Rich Peete, Lake Hour offers a refreshing line of vodka and tequila seltzers and vodka iced teas, all crafted with real spirits, real juice, pure cane sugar, and no artificial ingredients. Born in the Finger Lakes of New York and brewed with good times in mind, Lake Hour is more than just a drink, it’s a vibe. With flavors like Peach Jasmine, Watermelon Cucumber, Earl Grey Tea, and more, each can invites you to "find your lake"—wherever you are. Available in-store in select markets and online nationwide.
Follow the vibes: @drinklakehour | lakehour.com
