Lake Hour Now Pouring in Denver
Wyatt Russell’s RTD Brand Expands Its Colorado Footprint From Aspen to Denver
DENVER, CO (October 19, 2026) — Lake Hour is now available in Denver. The award-winning ready-to-drink brand co-founded by actor and Aspen local Wyatt Russell and film producer Rich Peete is bringing its lineup of vodka seltzers, tequila seltzers and vodka iced teas to select bars, restaurants and retailers across the Denver area.
Lake Hour has taken an intentional approach to where it enters new markets, choosing cities and communities that feel like a natural fit for the brand rather than trying to launch everywhere at once. The brand first launched in Colorado in Aspen, where Russell lives, and is now making its way into Denver.
“I live in Colorado, so bringing Lake Hour to Denver has always been something I wanted to do,” said Russell. “There’s a lot of the same spirit here that inspired Lake Hour. People like to get outside, hang out with friends and have a good drink. That’s pretty much what we’re about.”
Lake Hour draws from its co-founders’ shared memories of time spent on the water, where long days at the lake meant getting together with friends, grabbing a drink and letting the day unfold without much of a plan. That idea became the foundation for Lake Hour’s “Find Your Lake” philosophy, which is about finding that same feeling wherever the day takes you, whether that’s on the water, in the mountains, in a backyard or somewhere in the city.
“Lake Hour was made to feel like something you bring with you when you're going to have a good time, whether that's at the lake or somewhere completely different,” said Peete. “We're excited to see people here in Denver make Lake Hour their own.”
In Denver, Lake Hour is now available at select locations, including El Piñon, the coffee shop and bar inside La Vista Motel on East Colfax. Current offerings include Vodka Seltzers, Tequila Seltzers, and Vodka Iced Teas, with flavor profiles including Peach Jasmine, Yuzu Citrus, Watermelon Cucumber, Earl Grey Tea, Green Tea, Raspberry Tea, and Blackberry Tea. The drinks are made with premium vodka or tequila and real fruit, with no fake sugars and no artificial aftertaste.
For more information or to find Lake Hour near you, visit https://www.lakehour.com/.
###
About Lake Hour
Lake Hour is a premium ready-to-drink brand inspired by the carefree, nostalgic spirit of lake living. Founded by actor Wyatt Russell and film producer Rich Peete, Lake Hour offers a refreshing line of vodka and tequila seltzers and vodka iced teas, all crafted with real spirits, real juice, pure cane sugar, and no artificial ingredients. Born in the Finger Lakes of New York and brewed with good times in mind, Lake Hour is more than just a drink, it’s a vibe. With flavors like Honeysuckle Ginger, Watermelon Cucumber, Earl Grey Tea, and more, each can invites you to "find your lake"—wherever you are. Available in-store in select markets and online nationwide.
Follow the vibes: @drinklakehour | lakehour.com
Brynna Schroeder