The Cooler Called. It Wants More Lake Hour

Geneseo, NY (May 26, 2026) – There’s nothing worse than the perfect summer moment interrupted by an empty cooler. Lake Hour, the premium canned cocktail brand co-founded by actor Wyatt Russell and film producer Richard Peete, is making sure that doesn’t happen again. With the launch of The Dock Club, fans can now subscribe to recurring deliveries of Lake Hour cocktails, keeping their fridges stocked and their summer plans uninterrupted.

“The idea behind the Dock Club was pretty straightforward: build a more personal connection to the people who support us,” said Wyatt Russell, co-founder of Lake Hour. “It’s about giving our loyal customers access to more: exclusive merch drops, limited releases, and collaborations with the people and personalities who are part of the Lake Hour world, all exclusive to Dock Club members.”

Dock Club members can subscribe to the full range of Lake Hour offerings, with additional flavors to be announced. The current lineup includes Vodka Seltzers Yuzu Citrus, Honeysuckle Ginger, and Peach Jasmine, alongside Tequila Seltzer Watermelon Cucumber, and a Vodka Iced Tea collection featuring Earl Grey, Green Tea, Raspberry, and Blackberry. Available in 4-packs and 8-packs, subscribers can select delivery schedules that fit their routine, with tiered savings that include 15% off biweekly deliveries and 10% off monthly shipments.

Beyond the core lineup, Dock Club members will have access to a steady cadence of members-only offerings throughout the year, including early access to new flavors, limited-run collabs, and seasonal merch drops. The program is designed to evolve alongside the brand, with special releases and brand partnerships introduced over time to keep the experience fresh and engaging.

Built on simplicity, authenticity, and real flavor, Lake Hour draws inspiration from the co-founders’ shared memories of time spent on the water. The Dock Club extends that same mindset into a convenient, flexible subscription, allowing customers to schedule deliveries while unlocking exclusive perks designed to keep the experience seamless from start to finish.

“The Dock Club really just came from seeing how many people were reordering,” said Richard Peete, co-founder of Lake Hour. “We figured we should make that easier and give them a few perks for sticking with us.”

Since launching in 2023, Lake Hour has evolved from a lakeside dream into a standout name in the ready-to-drink category, continuously expanding its lineup and offerings to meet growing demand. With a focus on real ingredients, approachable, unique flavor profiles, and now a subscription model designed for convenience, Lake Hour continues to redefine what a modern canned cocktail brand can be. The Dock Club brings that vision home, making it easy to enjoy premium cocktails whether on the porch, in the backyard, or out by the water.

For more information and to explore Lake Hour’s complete lineup of cocktails, visit lakehour.com.

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About Lake Hour

Lake Hour is a premium ready-to-drink brand inspired by the carefree, nostalgic spirit of lake living. Founded by actor Wyatt Russell and film producer Rich Peete, Lake Hour offers a refreshing line of vodka and tequila seltzers and vodka iced teas, all crafted with real spirits, real juice, pure cane sugar, and no artificial ingredients. Born in the Finger Lakes of New York and brewed with good times in mind, Lake Hour is more than just a drink, it’s a vibe. With flavors like Honeysuckle Ginger, Watermelon Cucumber, Earl Grey Tea, and more, each can invites you to "find your lake"—wherever you are. Available in-store in select markets and online nationwide.

Follow the vibes: @drinklakehour | lakehour.com

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Brynna Schroeder

Proof PR

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